In early 2011 Google introduced a new algorithm named Panda which uses artificial intelligence in a sophisticated manner. The basis of this algorithm was built on research results from human testers who rated websites on measures of quality, including design, trustworthiness, speed and whether or not they would return to the website. In summary it's about user experience.
How Google measures user experience in a website can only be speculated upon but many believe it is via user behaviour on Google result pages and possibly via feedback from the Google toolbar.
So an obvious question is whether the advice in our previous post is valid in light of Google Panda and if so does it address user experience sufficiently.
We believe it does based on 2 reasons. The first is it conforms to many of the ideas in Google's Search Engine Optimization Starter Guide which can be found here. The second is because we stress conversion and that in our opinion is the ultimate user experience.
So taking Panda into consideration the best advice we can give is design your website with your user in mind. Once you are satisfied that you have designed the best possible user experience then tune it for search engines and most importantly in the implementation make sure it is done in a professional manner. This includes grammar, spelling and code compliance.
If you have any questions or want some professional help we are happy to be of assistance.
Don't hesitate to call us for a free consultation.
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